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Topic: Dannon

Does See-Through Packaging Really Boost Sales? Maybe but some things are best left unseen

Marketers are beginning to see the benefits and pitfalls of transparent packaging more clearly. Products like tortilla chips, granola bars and yogurt are increasingly showing up in clear packaging showcasing their…

August 14, 2014, 11:31 AM EDT

Bud Dominating Pre-Super Bowl Engagement But Axe's 'Peace' pops on Facebook, per Tubular

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by…

January 31, 2014, 5:16 PM EST

Stamos, Saget and Coulier Going All Out for Full House Super Bowl Reunion Dannon spokesmen hit Reddit, Fallon

As the clock ticks toward the Super Bowl kickoff, few people are working the pre-promotion circuit quite like John Stamos, Bob Saget and Dave Coulier. The former Full House co-stars…

January 30, 2014, 2:57 PM EST

10 Super Bowl Ads Bound to Score (or Fumble) A preview of the good, the bad—and the Ahnold

The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At their…

January 27, 2014, 9:42 PM EST

Oikos Super Bowl Ad Likely Won't Satisfy Full House Fans Rehash of 2012 spot remains Stamos-centric

If Dannon's Super Bowl ad teaser left you hoping for a Full House-themed spot in the big game, you're probably going to be disappointed. The Oikos Greek yogurt ad starring John…

January 26, 2014, 3:02 PM EST

Dannon's Super Bowl Ad Will Be a Full House Reunion Stamos, Coulier and Saget, together again

Have you dared to dream that a reunion of the Full House uncles might someday be in the cards? Well, in the immortal words of a young Michelle Tanner, "You…

January 21, 2014, 9:40 AM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

Danone Global Media In Play Havas is North America shop

After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources. Danone's global measured…

April 25, 2013, 4:30 PM EDT

Putting Brands in Their Place FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

November 13, 2012, 12:12 AM EST

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