Topic: Danica Patrick
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…
Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register…
Go Daddy has found a new girl for its biggest day of the year. The Internet domain-name marketer, a mainstay on the Super Bowl for eight years running, is bringing in…
Nationwide Insurance’s new ad features a call to action you don’t see very often: Danica Patrick’s cellphone number. In the spot, fellow racer Dale Earnhardt Jr. is seen holding up…
Go Daddy had an awful time around the holidays, with its support for SOPA angering its customers worldwide—and eventually prompting an about-face by the domain company. Now, as if nothing…
