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Topic: Danica Patrick

GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years

Aims for 'more targeted brand of marketing'

After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its…

GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion

TBWA will target small business owners around the world

Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office after…

As Danica Patrick Shifts to New Sponsor, We Look Back at Her Memorable GoDaddy Moments

New direction with Nature's Bakery

Danica Patrick and GoDaddy shared a wild ride, teaming up over several years for some memorable Super Bowl commercials as the auto racing driver and Web domain giant helped build…

GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

CEO says spot 'missed the mark,' but the brand has a backup plan

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the…

GoDaddy CMO Says Super Bowl Spot Puts a New Twist on Puppy Advertising

Swaps scandalous for cute

A cuddly puppy is a tried-and-true subject for Super Bowl ads. It worked for Budweiser last year, and Doritos enlisted canines in its 2012 campaign. This year, GoDaddy has cast…

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July

Drumming up awareness for ongoing summer campaign

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will tout…

Danica Patrick Gets Mega-Buff for GoDaddy's Super Bowl Ad

Photographers catch early peek of spokeswoman's muscle suit

GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown.  Sporting a rather lifelike muscle suit,…

The Marlboro Man Still Sells Cigarettes

E-cigarettes get tough

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…

Go Daddy Unveils First of Two Super Bowl Spots, Pushing .CO Domains

Deutsch :30 includes Danica cameo

Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register…

Supermodel Bar Refaeli to Star in Go Daddy Super Bowl Spot

Deutsch ad with Danica Patrick being shot today

Go Daddy has found a new girl for its biggest day of the year. The Internet domain-name marketer, a mainstay on the Super Bowl for eight years running, is bringing in…

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