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Topic: Dancing with the Stars

No Love Lost for New NBC Dating Show

Ready for Love bows to 3.67 million viewers and a 1.5 in the dollar demo

With just six weeks to go before the 2012-13 broadcast season comes to a shuddering halt, one of the last remaining premieres has exploded on the launch pad. According to Nielsen…

Marketing Predictions for Season 16 Cast of Dancing With the Stars

Some nice surprises are on tap in this year's competition

Once again, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for the marketing potential of the latest…

Gray Gardens: Broadcast Audience Older Than Ever

Aging viewership coincides with steep ratings declines

If the low turnout for the new fall TV series weren’t reason enough to start gobbling SSRIs, the early median-age data could find all but the sturdiest broadcast executives scrambling…

NBC Wins Opening Night Ratings Brawl

Peacock dominates with 'The Voice,' 'Revolution'

NBC won the first ratings skirmish of the 2012-13 broadcast TV season, as The Voice and Revolution ran the table against CBS’ comedy-drama stew. Per Nielsen live-plus-same-day data, NBC ran away…

Ad of the Day: M&M's

Ms. Brown plays the dating game

As a chocolate-filled confection, how do you know if you’re being appreciated only for your sugary goodness, or for the real you? It’s an age-old dilemma that M&M's explores in…

Ghost Town: The Vanishing 10 p.m. Broadcast Drama

2011-12 season ends with grim tidings for time slot

The 10 o’clock broadcast drama tottered further down the road to oblivion this season, as not a single series in the time slot finished among Nielsen’s highest-rated programs. Per 33 weeks…

Boning Up on the Upfront: A Cheat Sheet for the 2012-13 Bazaar

An advance look at TV’s annual pitch to the ad world

On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2…

Broadcast Reality Check

Despite their popularity, unscripted shows play understudy to pricier fare

When the curtain goes up on the network upfront presentations in New York in mid-May, media buyers will get a first look at the usual cavalcade of pricey scripted series.…

Battle Royale: ‘Voice’ and ‘DWTS’ Square Off

Broadcast TV has 'a case of the Mondays'

Already packed like a rush-hour subway car, Monday night became even more dangerously overcrowded with the return of Dancing With the Stars. Back for its 14th cycle, ABC’s competition series averaged…

Marketing Predictions for Season 14 Cast of 'Dancing With the Stars'

Making the most of an underwhelming group

As he's done for us in the past, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for…

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