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Topic: Dancing with the Stars

Broadcast Reality Check Despite their popularity, unscripted shows play understudy to pricier fare

When the curtain goes up on the network upfront presentations in New York in mid-May, media buyers will get a first look at the usual cavalcade of pricey scripted series.…

April 23, 2012, 12:02 AM EDT

Battle Royale: ‘Voice’ and ‘DWTS’ Square Off Broadcast TV has 'a case of the Mondays'

Already packed like a rush-hour subway car, Monday night became even more dangerously overcrowded with the return of Dancing With the Stars. Back for its 14th cycle, ABC’s competition series averaged…

March 20, 2012, 4:47 PM EDT

Marketing Predictions for Season 14 Cast of 'Dancing With the Stars' Making the most of an underwhelming group

As he's done for us in the past, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for…

March 19, 2012, 12:39 PM EDT

Fox Gives ‘New Girl’ First Full-Season Pickup Zooey Deschanel is fall’s biggest star

She’s been an indie film actress, an alt-rock sweetheart and, as of this spring, an online content producer. Now Zooey Deschanel can add TV star to her manic pixie dream…

September 28, 2011, 3:02 PM EDT

No Dino-Mite Showing for 'Terra Nova' Pricey Fox drama gets off to an iffy start

Fox’s multimillion-dollar epic Terra Nova got off to a somewhat shaky start Monday night, finishing third in its time slot and falling well shy of a 4.0 adults 18-49 rating. The…

September 27, 2011, 1:52 PM EDT

Fox Wins Tuesday With Zooey Charm Offensive Deschanel comedy 'New Girl' opens to big numbers

The juggernaut of adorableness that is Zooey Deschanel steamrolled over its competition and attracted 10.3 million Americans Tuesday night, thanks to the premiere of the actress’ Fox comedy, New Girl. Despite…

September 21, 2011, 1:01 PM EDT

Marketing Predictions for Season 13 Cast of 'Dancing With the Stars' It's going to be a tough year

As he did last season, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for the marketing potential…

August 31, 2011, 1:12 PM EDT

The Programming Insider: Monday Victory for ABC 'Dancing' continues to move ratings

In Today's Issue: Prime-Time Metered Market Monday Ratings: Huge Victory for Dancing-Ignited ABC Ratings Box: What’s Hot/What’s Not On the Air Tonight: Prime-Time Programming Options TV Tidbits: Notes of Interest TV Trivia Time: Moonlighting in…

April 26, 2011, 10:24 AM EDT

The Programming Insider: Wednesday 4/20/11 CBS and Fox share weekly leadership

Prime-Time Metered Market Tuesday Ratings: ABC Wins; Repeat Populated CBS Second Tuesday 4/19/11 Yesterday’s Winners: NCIS R (CBS), Glee (Fox), Dancing With the Stars (ABC), NCIS: Los Angeles R – 9 p.m. (CBS),…

April 20, 2011, 10:52 AM EDT

The Programming Insider: Tuesday 4/19/11 ABC dances to a win

  Prime-Time Metered Market Monday Ratings: ABC Dances to Victory; Heavy Tune-Out for Cougar Town Return on ABC Monday 4/18/11 Note: The overnight data now includes DVR playback until 3 a.m. local time.…

April 19, 2011, 10:22 AM EDT

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