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Topic: Dancing with the Stars

Gray Gardens: Broadcast Audience Older Than Ever Aging viewership coincides with steep ratings declines

If the low turnout for the new fall TV series weren’t reason enough to start gobbling SSRIs, the early median-age data could find all but the sturdiest broadcast executives scrambling…

October 10, 2012, 1:19 PM EDT

NBC Wins Opening Night Ratings Brawl Peacock dominates with 'The Voice,' 'Revolution'

NBC won the first ratings skirmish of the 2012-13 broadcast TV season, as The Voice and Revolution ran the table against CBS’ comedy-drama stew. Per Nielsen live-plus-same-day data, NBC ran away…

September 25, 2012, 1:18 PM EDT

Ad of the Day: M&M's Ms. Brown plays the dating game

As a chocolate-filled confection, how do you know if you’re being appreciated only for your sugary goodness, or for the real you? It’s an age-old dilemma that M&M's explores in…

August 2, 2012, 7:17 AM EDT

Ghost Town: The Vanishing 10 p.m. Broadcast Drama 2011-12 season ends with grim tidings for time slot

The 10 o’clock broadcast drama tottered further down the road to oblivion this season, as not a single series in the time slot finished among Nielsen’s highest-rated programs. Per 33 weeks…

May 25, 2012, 1:09 PM EDT

Boning Up on the Upfront: A Cheat Sheet for the 2012-13 Bazaar An advance look at TV’s annual pitch to the ad world

On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2…

May 12, 2012, 1:58 PM EDT

Broadcast Reality Check Despite their popularity, unscripted shows play understudy to pricier fare

When the curtain goes up on the network upfront presentations in New York in mid-May, media buyers will get a first look at the usual cavalcade of pricey scripted series.…

April 23, 2012, 12:02 AM EDT

Battle Royale: ‘Voice’ and ‘DWTS’ Square Off Broadcast TV has 'a case of the Mondays'

Already packed like a rush-hour subway car, Monday night became even more dangerously overcrowded with the return of Dancing With the Stars. Back for its 14th cycle, ABC’s competition series averaged…

March 20, 2012, 4:47 PM EDT

Marketing Predictions for Season 14 Cast of 'Dancing With the Stars' Making the most of an underwhelming group

As he's done for us in the past, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for…

March 19, 2012, 12:39 PM EDT

Fox Gives ‘New Girl’ First Full-Season Pickup Zooey Deschanel is fall’s biggest star

She’s been an indie film actress, an alt-rock sweetheart and, as of this spring, an online content producer. Now Zooey Deschanel can add TV star to her manic pixie dream…

September 28, 2011, 3:02 PM EDT

No Dino-Mite Showing for 'Terra Nova' Pricey Fox drama gets off to an iffy start

Fox’s multimillion-dollar epic Terra Nova got off to a somewhat shaky start Monday night, finishing third in its time slot and falling well shy of a 4.0 adults 18-49 rating. The…

September 27, 2011, 1:52 PM EDT

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