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Topic: Dance

Even Drone Haters Have to Admit This Cirque du Soleil Film Is Hypnotic and Charming

No CGI, just hovering magic

Non-combat drones are good for lots of stuff: carrying advertising banners, delivering beer and generally just freaking people out about privacy. And they make great dance partners, too. That is, at…

Ad of the Day: Coke and Marquese Scott Take His Robotic, Hypnotic Moves to the Next Level

Triumphant return for a viral dance superstar

The last time Marquese Scott stepped onto the stage of Atlanta's Fox Theatre, it was for one of several reality-show auditions that failed to elevate him out of anonymity. In…

Trained Dancers Are Completely Appalled by This Ballet Ad for Free People Clothing

'This is genuinely offensive'

Imagine a Gatorade ad where a kicker misses every field goal, or a Nike spot where a runner trips over hurdles. It would be a little bizarre. Something similar, though perhaps…

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans

Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

Modern Dancers Are 'Human Sushi' in Crazy Seafood Ads

Something's fishy in Norwegian campaign

Ad agency Try/Apt put together a series of spots for the Norwegian Seafood Council that show modern dancers frolicking around as pieces of fish in an attempt to make sushi…

To Advertisers, Marquese Scott Has All the Right Moves

Dubstep dancer stars in glut of ads

We seem to have reached a point where it's almost too easy to convince clients to use YouTube stars in their spots. Case in point: Not one, not two, but…

DanceOn's Formula for YouTube Success

Online video channel enjoys large viewership

If DanceOn is any indicator, YouTube is on to something with its much-hyped $100 million, 96-channel rollout. Backed by entertainers like Madonna, DanceOn has clearly benefitted from the ties to the…

This Japanese Milk Ad Will Creep You Out

Next time you run low, don't tell mom

Hey guys, do me a big favor and remind me NEVER to run out of milk in Japan. I mean, here in the States, I would just drive to the…

The Programming Insider: Fox Wins First Night of Summer Season

Solid Return for So You Think You Can Dance

In Today's Issue Prime-Time Metered Market Thursday Ratings: Solid Return for So You Think You Can Dance on Fox Ratings Box: What’s Hot/What’s Not On the Air This Weekend: Prime-Time Programming Options TV Tidbits:…

EVB positions ballet for the next generation

True or false: In our postmodern, high-tech age, ballet is more relevant than ever. It's a trick question—ballet was never relevant. Which brings us to EVB's photo mash-up campaign…

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