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Topic: Dana White

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Dana White Has Built the UFC Into the Largest Pay-Per-View Event on the Planet 2014 Brand Genius winner for sports

Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says.…

September 29, 2014, 12:04 AM EDT

How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans Industry's leading execs say rapid evolution is key

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players.…

July 15, 2014, 6:03 AM EDT

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

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