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Topic: Dana Cowin

Food & Wine's Unconventional Tumblr Strategy

Taps non-food bloggers to cover signature event

There are a lot of creative ways media outlets use Tumblr: to post niche content that wouldn’t otherwise get published, surface archived material, interact with their audiences and answer subscriber…

Mario Batali to Guest Edit April Issue of Food & Wine

The celebrity chef was "awesome with a deadline"

When Food & Wine magazine began assembling its annual Italy-themed April issue, editor in chief Dana Cowin knew exactly who she wanted on board: Mario Batali, the king of Italian…

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