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Topic: Dana Anderson

Fallon Has Found Its Chief Strategy Officer

Anette Lillegard fills vacancy left by Michael Fanuele

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy…

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

Honey Maid, GE and Quirky Explain What It Means to Be Fearless

Mondelez leaders call out unusual campaigns

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless. Front and center were the…

Mondelez's Dana Anderson Says Generosity Is Key to Creativity

At 4A's, she finds inspiration in a writer for The Simpsons

With her signature mixture of humor and mindfulness, Mondelez marketing chief Dana Anderson generated laughs and knowing nods this morning at the 4A's Transformation Conference in Beverly Hills, Calif. Anderson's topic…

The Agency Sea Change at Kraft Foods

Marketing leader Dana Anderson discusses new relationships

In nearly three years as a marketing leader at Kraft Foods, Dana Anderson has overseen a sea change. A traditional, Midwestern packaged-goods company known for long relationships with global agencies…

Kraft's Anderson Takes Different Tack At ANA Conference

Offers big picture thoughts on change instead of case histories

Dana Anderson didn't follow the brief. Asked by Bob Liodice, CEO of the Association of National Advertisers, to present practical examples of brand problems and solutions, Anderson, svp of marketing strategy…

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