Topic: Dan Lovinger
Type
Introducing NBCU's New Dream Team of Ad Sales
Yaccarino's vision is platform agnostic
It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…
NBCU Ad Sales Picture Crystallizes
Yaccarino firms up her executive staff with promotions, new hires
Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that…
Coke and Telemundo Team Up for the Olympics
NBCU's Spanish-language broadcaster lands new business with Coke
Quieres una Coca-Cola? Telemundo is working with Coke in what will be the beverage giant's first Olympics-focused integrated marketing campaign keyed directly to Hispanics, and it's focusing not on hispanophone…
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