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Topic: Dale Earnhardt, Jr.

Mountain Dew Is Launching a New 'Throwback' Soda Inspired by Its Tennessee Roots

Old-school packaging brings back Willy the Hillbilly

Mountain Dew mascot Willy the Hillbilly is making another comeback with DewShine, the brand's new soda. To introduce the citrus-flavored beverage, which is made with real sugar and comes in clear…

Chelsea Handler Will Produce CMT's First Nightly Talk Show

Plus, some star-driven comedies

CMT packed its 2015 upfront with stars: singer Darius Rucker performing at the upfront presentation at New York's TimesCenter, and the stars of the network's slate of new shows, including…

Diet Dew Helps You Hunt Ducks with Dale Jr. and Rail-Grind a Horse

'The only diet with Dew in it'

One of my favorite ads from Super Bowl night actually ran before and after the game, when Diet Mountain Dew bought some slightly discounted time for its new spot, "Dale…

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend

Check out the soda's six-second spots

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and Trident, Mountain Dew is testing a couple Vine-based TV spots. As in Dunkin's effort, the soda is utilizing television's emerging five-second…

Nascar Is Ready for Its Closeup

Drivers, movie studios have become fast friends

After a four-year dry spell, Dale Earnhardt Jr. on June 17 raced to his first Nascar Sprint Cup win in 144 tries, beating the field at Michigan International Speedway with…

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