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Topic: Dairy Queen

Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine's Day Ad

What's in the red velvet box?

Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a…

Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015

But as conditions worsen, social strategists warn to watch your tone

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying Promoted Tweets around the hashtag, while DiGiorno, Red…

Fidelity and Dairy Queen Are Hit by Data Hackers

Latest in a string of brands to suffer security breaches

Fidelity Investments, one of the country's largest mutual fund companies, is the latest victim of data hackers, according to The Wall Street Journal. And Dairy Queen's got issues on the…

Is Apple or Pumpkin the Ultimate Fall Flavor? Vote Your Allegiance at Dairy Queen

A duel between Blizzards, and towns

It's getting real at Dairy Queen this month, as the venerable fast-food chain stages an online battle between two of its Blizzard frozen treat flavors for autumnal supremacy. The showdown: apple…

Smoothie King Gets a Logo Refresh

Hires new marketing lead

Smoothie King has a new logo and a new top marketer. The fast-food juice chain, which has some 651 locations globally—524 of them in the U.S.—revealed its newly redesigned brand icon,…

Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs First Ad for Chain

Visits Omaha DQ with CEO

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the…

Barkley Returns to Fast Food

Agency wins Dairy Queen

Barkley has returned to the fast food business, nearly two years after longtime client Sonic left in February 2011 to work with Goodby Silverstein & Partners. Dairy Queen awarded its creative…

Dairy Queen's absurd spots not a great treat

Dairy Queen uses the good old-fashioned "It's not just X, it's Y" set-up in this new spot to suggest its ice cream isn't just soft-serve—it's a Blizzard. And at DQ,…

DQ's Blizzardmobile turns people into idiots

Dairy Queen is celebrating the 25th anniversary of the Blizzard by driving a Blizzardmobile through 25 cities in the U.S. and Canada, handing out free mini-Blizzards along the way.…

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