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Topic: Dairy Queen

Smoothie King Gets a Logo Refresh Hires new marketing lead

Smoothie King has a new logo and a new top marketer. The fast-food juice chain, which has some 651 locations globally—524 of them in the U.S.—revealed its newly redesigned brand icon,…

July 31, 2013, 8:00 AM EDT

Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs First Ad for Chain Visits Omaha DQ with CEO

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the…

May 21, 2013, 4:45 PM EDT

Barkley Returns to Fast Food Agency wins Dairy Queen

Barkley has returned to the fast food business, nearly two years after longtime client Sonic left in February 2011 to work with Goodby Silverstein & Partners. Dairy Queen awarded its creative…

December 20, 2012, 4:25 PM EST

Dairy Queen's absurd spots not a great treat

Dairy Queen uses the good old-fashioned "It's not just X, it's Y" set-up in this new spot to suggest its ice cream isn't just soft-serve—it's a Blizzard. And at DQ,…

April 11, 2011, 1:48 PM EDT

DQ's Blizzardmobile turns people into idiots

Dairy Queen is celebrating the 25th anniversary of the Blizzard by driving a Blizzardmobile through 25 cities in the U.S. and Canada, handing out free mini-Blizzards along the way.…

April 13, 2010, 2:07 PM EDT

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