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Topic: Dailey

Chocolate and Peanut Butter Try Couple's Therapy in Butterfinger's Racy Super Bowl Campaign

Teaser rolls out early

Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18. The Super Bowl spot, by ad agency Dailey and director Clay…

Wieden + Kennedy Takes on Tax Preparation

TurboTax leaves Dailey after 11 years

The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old…

TurboTax Contacts Creative Agencies

Brand's media spending hovers around $100 million a year

As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a…

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