Topic: Dachis Group

Sprinklr, Showered In Money, Plans IPO

Will go public in Q2 2015 after raising another $40 million

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek. The New York City-based company this week announced a $40 million fundraising round led…

Spredfast, Mass Relevance Unite Social Marketing Systems

Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

Sprinklr Buys Dachis Group to Boost Social Marketing Services

Combine into one-stop shop

Sprinklr, the New York-based social media analytics firm, acquired Dachis Group, the companies announced today. Sprinklr is adding Dachis Group’s social media strategy platform to its technology, to offer brands…

Social Agency Cherry-picks Ogilvy, Dachis Group

We Are Social attracts shop talent as ads boom

The rise of social media ad spend should make for some interesting moves in the digital marketing talent ecosystem during the coming months. We Are Social seems to be getting out…

Agencies Start to Get Really Anti-Social

Once a sought-after label, social marketers say it's now too limiting

Just a few years ago, legions of businesses practically tattooed themselves with the label “social media agency” so they could ink deals with brand clients looking to get on Facebook.…

Dachis Group Unveils New Social Tool

Rolls out Social Performance Monitor app to help scrutinize data

Last fall, social media agency Dachis Group launched Social Business Index, a free-to-the-public database that ranks companies and brands by how social they are in real time (Today, News Corp.…

Which Company Is the Life of the Social Media Party?

Dachis Group index reveals answer (in real time!)

Plenty of social media analytics providers tally up impressions, ranging from Twitter @replies to Facebook likes from consumers, but not many look as closely at a company’s own social media…