Topic: The Cyranos
Asks roster agencies to pitch after 6 years of 'Happiness'
By Kristina Monllos on Mar. 23, 2015 - 2:55 PM EDT
Coca-Cola might be looking to move away from "Open Happiness." The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu;…
Chipotle director's return
By Tim Nudd on Aug. 19, 2013 - 12:02 PM EDT
How do you butter people up to the idea that Coca-Cola is pro-health? Not with a starchy educational film. You hire the director of one of the most beloved ads…