Cyber Monday | Adweek

Mobile Ad Rates Inch Up, Slowly Black Friday drove pricing surge, per MoPub By Tim Peterson

The desktop Web wasn’t the only channel to see display ad demand and rates increase over Black Friday and Cyber Monday. Mobile banners also received a boost that has yet…

December 11, 2012, 10:42 AM EST

Black Friday Drives RTB Up the Funnel Display ad demand, prices jump over holiday weekend By Tim Peterson

It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But…

November 29, 2012, 8:03 PM EST

Mobile Boosts Cyber Monday; Facebook and Twitter Not So Much Sales hit $2 billion as mobile grows 100 percent By Christopher Heine

Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time,…

November 27, 2012, 9:52 AM EST

Holiday Mag Discounts: Good for Subscribers, Bad for Business? The pros and cons of slashing subscription prices By Emma Bazilian

‘Tis the season for huge savings. Whether they’re buying a car, TV or the latest Barbie, customers expect big price drops during the holiday season. The same goes in the…

November 26, 2012, 3:56 PM EST

NBC Gobbles Up NFL Ad Dollars Historic Thanksgiving night broadcast commands a staggering unit cost of $975,000 By Anthony Crupi

On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be…

November 19, 2012, 12:02 AM EST

Data Points: Ka-ching! Cyber Monday sales reach record highs, up a third over 2010

December 7, 2011, 6:26 AM EST

Topic: Cyber Monday