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Topic: Cyber Monday

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10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7 Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

November 7, 2014, 1:19 PM EST

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

Mobile Ad Rates Inch Up, Slowly Black Friday drove pricing surge, per MoPub

The desktop Web wasn’t the only channel to see display ad demand and rates increase over Black Friday and Cyber Monday. Mobile banners also received a boost that has yet…

December 11, 2012, 10:42 AM EST

Black Friday Drives RTB Up the Funnel Display ad demand, prices jump over holiday weekend

It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But…

November 29, 2012, 8:03 PM EST

Mobile Boosts Cyber Monday; Facebook and Twitter Not So Much Sales hit $2 billion as mobile grows 100 percent

Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time,…

November 27, 2012, 9:52 AM EST

Holiday Mag Discounts: Good for Subscribers, Bad for Business? The pros and cons of slashing subscription prices

‘Tis the season for huge savings. Whether they’re buying a car, TV or the latest Barbie, customers expect big price drops during the holiday season. The same goes in the…

November 26, 2012, 3:56 PM EST

NBC Gobbles Up NFL Ad Dollars Historic Thanksgiving night broadcast commands a staggering unit cost of $975,000

On Thursday, tens of millions of Americans woozy on tryptophan and cranberry sauce will mark a brand new Turkey Day tradition, as NBC presents the first NFL game to be…

November 19, 2012, 12:02 AM EST

Data Points: Ka-ching! Cyber Monday sales reach record highs, up a third over 2010

December 7, 2011, 6:26 AM EST

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