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Topic: The CW

Broadcast’s Incredible Shrinking Thursday Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

March 28, 2014, 2:34 PM EDT

MyNetworkTV Gobbles Up Off-Net Rights to The Walking Dead Zombie apocalypse drama comes to broadcast in the fall

The Walking Dead is staggering its way toward a date with broadcast TV. Beginning this fall, the AMC zombie apocalypse thriller will begin airing on MyNetworkTV, making the 21st Century Fox…

March 19, 2014, 5:03 PM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

How Many DC Comics Shows Are We Getting in the Next Couple of Years, Anyway? The Flash joins other DC Universe Properties at the CW

There will be X-Men and Avengers constituents galore on the movie screens this summer, but there's only one Flash (well, actually there are at least four Flashes if you want…

February 28, 2014, 3:18 PM EST

All Hail Shonda Rhimes Showrunner’s Grey’s Anatomy, Scandal shine after long hiatus

It may be time to rename ABC “The House That Shonda Built.” After a two-and-a-half-month hiatus, showrunner Shonda Rhimes’ twin Thursday night hits Grey’s Anatomy and Scandal came storming back as…

February 28, 2014, 2:42 PM EST

The CW Gives Early Renewals to 5 Series New season orders for Vampire Diaries, Supernatural, Originals, Reign and Arrow

In accordance with a precedent it set years ago, the CW on Thursday announced that it has made a number of early renewals in advance of the 2014-15 season. Among the…

February 13, 2014, 4:00 PM EST

NBC Leads C3 Ratings Race as Networks Bed Down for Winter Break Fox, the CW post big year-over-year gains

With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest…

December 19, 2013, 2:48 PM EST

CBS Soars With Rudolph the Red-Nosed Reindeer Misfits and weirdos win Tuesday night

There are three certainties to be gleaned from the classic Rankin/Bass holiday special Rudolph the Red-Nosed Reindeer: 1) Bumbles bounce, 2) Santa’s workshop is a hotbed of discrimination and sexism, and…

November 27, 2013, 1:28 PM EST

Another Ratings Skid for Marvel’s Agents of S.H.I.E.L.D. ABC drama has fallen 53 percent since its premiere

One of the first series to earn a back-nine order is starting to look like a candidate for cancelation. ABC’s ambitious drama Marvel’s Agents of S.H.I.E.L.D. on Tuesday fell to yet…

November 13, 2013, 2:32 PM EST

The CW Gives Back-Nine Orders to All 3 New Dramas Full seasons await The Originals, The Tomorrow People and Reign

The CW on Monday announced it has granted back-nine orders for its three freshman series, committing to full-season runs for The Originals, The Tomorrow People and Reign. The network was the…

November 11, 2013, 5:18 PM EST

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