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Topic: The CW

As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game

It's no longer a niche product

Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV…

The CW’s Chief Doesn’t Care When or Where Audiences Watch His Shows

Mark Pedowitz reexamines network's streaming strategy

Most network heads are pulling their hair out over the decline of linear ratings, but not The CW president Mark Pedowitz. He doesn't care when or how audiences watch his…

How Superproducer Greg Berlanti Juggles 6 (and Counting) TV Shows

Man behind Supergirl and Blindspot is Adweek’s Producer of the Year

Anybody who thinks broadcast television is dying obviously hasn't met Greg Berlanti, the talented and prolific writer and superproducer behind this fall's two biggest freshman series among viewers 18-49. First, there's…

With Only One New Show to Promote, The CW Takes an Unusual Approach to Fall Marketing

Puts muscle behind its sophomore series

Each fall, broadcast networks are put in a Sophie's Choice scenario when it comes to new shows: they must decide which ones merit the largest chunk of their marketing budgets.…

These Are the TV Network Chiefs' Game Plans for Wooing Audiences and Advertisers

Bold moves, big challenges this fall

Even with all the seismic changes in the television business over the past several years, some things remain constant: For the broadcast networks, everything still revolves around the fall season,…

With Just One New Fall Series, The CW Takes the Biggest Risk of Any Network

There's nothing else on TV like Crazy Ex-Girlfriend

The CW concludes Adweek’s week-long fall TV preview today not with a bang, but with a whimper. While the other four broadcasters are rolling out at least five new series…

Adweek's Fall TV Preview: Which New Shows Are Worth Your Time and Ad Budget?

An in-depth look at all 22 new broadcast series

There's been a lot of talk about "Peak TV" this summer—FX Networks CEO John Landgraf kicked off the conversation last month when he noted there will be more than 400…

10 Tips to Creating the Perfect TV Show Hashtag

Listen to your fans and don't get too clever, network execs say

Knowing that many TV viewers watch their favorite shows with smartphone in hand, network execs are keenly aware of the power of the perfect hashtag. While the show title itself, or…

Why the CW Has Just One New Show This Fall—and a Cameo From Britney Spears

Network president emphasizes stability

While most broadcast networks arrived at the Television Critics Association's summer press tour with a plethora of new fall shows, the CW came with only one new series on its…

The CW Is the First Broadcast Network to Wrap Upfront Sales

The Flash fuels hefty volume, CPM increases

After a sluggish start, this year's upfront season is finally in full swing, with The CW becoming the first broadcast network to wrap its upfront sales. By this time last year,…

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