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Topic: The CW

The CW Takes the Unusual Step of Renewing Its Entire Fall Lineup Was also the only broadcast network taking home a Golden Globe

Often-overlooked junior broadcaster the CW stepped into the spotlight at the Television Critics Association's winter tour when network president Mark Pedowitz dropped the mic in a major way: The exec…

January 12, 2015, 12:45 AM EST

How DC Became the Hero That Television Deserves Marvel? Meh. The small screen belongs to a new breed of old favorites

From Superman and Wonder Woman to The Flash, more than 10,000 characters populate the universe of DC Entertainment. For TV networks seeking a foothold in a world of increasing competition…

January 11, 2015, 11:53 PM EST

From Stage to Superhero: The Flash's Grant Gustin Has Always Been on the Fast Track CW star talks about his dancing, his costume and (shh) his Superman tattoo

It's the biggest show on the CW and on track to become the network's most-watched series ever. The Flash, it appears, really can outrun everything. As with any prime-time property, especially…

January 11, 2015, 11:53 PM EST

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

October 30, 2014, 3:00 AM EDT

Here Are the 5 TV Tropes You'll Get Tired of Seeing This Year Meet the doppelgängers

Every year, broadcast spends millions upon millions turning scripts into pilots and pilots into series. And frequently, it picks scripts with quite a few commonalities. Of course, if you have…

September 25, 2014, 11:59 AM EDT

The CW's New Shows, From Best to ... Second Best Only two new shows and neither one is bad

The CW is not a large network. Co-owned by CBS and Warner Bros., its target viewers are the teens and twentysomethings who play Minecraft, watch Netflix, work at odd hours…

September 19, 2014, 8:32 PM EDT

How Veteran TV Exec Dawn Ostroff Is Taking Condé Nast Beyond Print A dozen films at studios, more than 30 in development

The century-old magazine giant Condé Nast made an eyebrow-raising announcement in October 2011. Faced with declining print revenue, the company said it was getting into the entertainment business. Even more…

June 29, 2014, 7:57 PM EDT

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

June 29, 2014, 7:54 PM EDT

That's a $6 Billion Upfront Wrap for All of NBCUniversal Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25…

June 24, 2014, 5:11 PM EDT

The Quick and the Dead: A Guide to TV’s Renewals and Cancellations Your real-time roundup starts here

On the eve of Upfront Week, when the five English-language broadcast networks will present their respective 2014-15 prime-time schedules to media buyers, advertisers and the working press, news of various renewals…

May 8, 2014, 3:53 PM EDT

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