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Topic: CVS

Why We Have Jimmy Kimmel to Thank for CVS' Switch to Digital Receipts

The story behind a 7-year push against paper

A bit of retail history was made on late-night TV recently, when CVS finally buckled under the pressure of consumer annoyance and Jimmy Kimmel's wrath. We're speaking, of course, about the…

Here's How the 2 Biggest Players in the Battle of the Drugstores Stack Up Head-to-Head

Walgreens and CVS look to become healthcare providers

Drugstores have exploded into a $252 billion business in the United States, and with over 11 million Americans coming into the healthcare system via Obamacare so far this year, it's…

Q&A: Marketing Vp Anne-Marie Kline Lets Customers Tell Living Proof's Story

It's not just wash, rinse, repeat for the hair brand

Specs Anne-Marie Kline Current gig Vp, global marketing, Living Proof Previous gig Svp, social content, Digitas Twitter @amkline Age 46 Adweek: What attracted you to Living Proof when you joined one year ago? Anne-Marie Kline: I had been…

Why Do You Get a 2-Foot-Long Receipt for a Pack of Chewing Gum?

We set out to solve a retail mystery

As shoppers troop off to buy gifts for the holiday season, ringing up an estimated $877 billion, most of them will go home not just with their purchases, but also…

UM Lands CVS Media Account, the Agency's Second Big Win of the Summer

Fresh off adding Coke to the client roster

So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

Accounts in Review: Creative Searches Pick Up, a Bit

Olive Garden begins, DraftKings winds down

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's expected…

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

Agency nabs Royal Caribbean and Scotts

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts…

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