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Topic: Cutwater

Cutwater, S.F., Wins Fashion Account

First Agency for Trina Turk

Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's Cutwater as…

Ad of the Day: Rocksmith

Cutwater shows off its versatility in a rocking campaign for Ubisoft's guitar game

The main point of difference for Rocksmith over other guitar-playing video games is that you can plug in a real guitar and learn the instrument as you play. The logical…

'Assassin's Creed' spot hits your office park

Do you wander around corporate lobbies with your hoodie up, wishing you were badass enough to slaughter actual people instead of just pixels? If so, this new Assassin's Creed: Brotherhood…

Man, is he gonna regret that Ray-Ban tattoo!

Yes, Cutwater has a new "Never Hide" video up, and unlike the last few, this one is getting the blog love. For those n00bs who haven't been following the Never…

'Assassin's Creed' ads give cold, dead stare

To promote Assassin's Creed 2, video-game developer Ubisoft is running some of the most enigmatic and compelling pre-roll ads I've ever seen. OK, so they're actually the only enigmatic and…

Magic butt amazes in cheeky Ray-Ban spoof

The Ray-Ban video "Guy Catches Glasses With Face" (which has gotten 4.3 million views on YouTube) now has a worthy successor in the clip above, titled "Guy Catches Laptop With…

Ray-Bans withstand bursting paint bubbles

Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and…

Cutwater gets this great idea for Ray-Ban ad

Cutwater has released this new video in the "Never hide" series for Ray-Ban. It features a ball rolling and bouncing down the streets of San Francisco—an idea that worked pretty…

Cutwater's Ray Ban virals get more random

Cutwater had that big hit in 2007 with the "Guy catches glasses with face" video (below), which has gotten about 4 million views on YouTube. Now, the agency is back…

Levi's wants it both ways, and it's working!

Levi's artsy, monochrome Cutwater campaign celebrates the "average woman," comfortable with herself and her Levi's jeans. Meanwhile, the brand's sophomoric EVB-produced viral effort urges the gruffer sex to "Unbutton your…

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