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Topic: Cutwater

Levi's wants it both ways, and it's working!

Levi's artsy, monochrome Cutwater campaign celebrates the "average woman," comfortable with herself and her Levi's jeans. Meanwhile, the brand's sophomoric EVB-produced viral effort urges the gruffer sex to "Unbutton your…

October 8, 2008, 7:49 AM EDT

Don't even think about looking at her jeans

Here's another Levi's ad from Cutwater, which did the model-in-reverse spot from earlier this week. This second one's cute, but it's a little long, as in Gone with the Wind…

August 29, 2008, 8:40 AM EDT

Levi's steps back to reveal the average girl

Let me get this straight. Levi's "Onion Peel" spot by Cutwater, breaking this coming Monday during Gossip Girl, shows the reverse transformation of a corset- and fishnet-wearing supermodel into an…

August 27, 2008, 10:15 AM EDT

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