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Topic: Cutwater

'Assassin's Creed' ads give cold, dead stare

To promote Assassin's Creed 2, video-game developer Ubisoft is running some of the most enigmatic and compelling pre-roll ads I've ever seen. OK, so they're actually the only enigmatic and…

Magic butt amazes in cheeky Ray-Ban spoof

The Ray-Ban video "Guy Catches Glasses With Face" (which has gotten 4.3 million views on YouTube) now has a worthy successor in the clip above, titled "Guy Catches Laptop With…

Ray-Bans withstand bursting paint bubbles

Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and…

Cutwater gets this great idea for Ray-Ban ad

Cutwater has released this new video in the "Never hide" series for Ray-Ban. It features a ball rolling and bouncing down the streets of San Francisco—an idea that worked pretty…

Cutwater's Ray Ban virals get more random

Cutwater had that big hit in 2007 with the "Guy catches glasses with face" video (below), which has gotten about 4 million views on YouTube. Now, the agency is back…

Levi's wants it both ways, and it's working!

Levi's artsy, monochrome Cutwater campaign celebrates the "average woman," comfortable with herself and her Levi's jeans. Meanwhile, the brand's sophomoric EVB-produced viral effort urges the gruffer sex to "Unbutton your…

Don't even think about looking at her jeans

Here's another Levi's ad from Cutwater, which did the model-in-reverse spot from earlier this week. This second one's cute, but it's a little long, as in Gone with the Wind…

Levi's steps back to reveal the average girl

Let me get this straight. Levi's "Onion Peel" spot by Cutwater, breaking this coming Monday during Gossip Girl, shows the reverse transformation of a corset- and fishnet-wearing supermodel into an…

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