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Topic: Cutwater

14 Top Creatives Reveal Their Favorite Ads From Cannes and Beyond

All our creative chats from the Croisette

What's some of the best work you've done this year? And what work from other agencies has made you jealous?  We asked a number of top advertising creatives those questions, and…

These Twisted Ice Cream Ads Are Among the Sweetest Print Work at Cannes

Cutwater's Chuck McBride picks his favorite festival work

  brightcove.createExperiences(); CANNES, France—One of the great pleasures of the Cannes Lions festival is discovering wonderful ads you've never seen before. Cutwater…

Peet's 50th Anniversary Campaign Celebrates Making Craft Coffee Before It Was Cool

Its message: 'coffee first, everything else second'

In honor of 50 years in business, Peet's Coffee & Tea is establishing itself as the original craft coffee brewer with a widespread digital- and social media-driven campaign. While the brand…

Brawny Features Strong Women in Flannel for #StrengthHasNoGender Campaign

The social effort honors International Women's Day

To honor International Women's Day on Tuesday, paper towel company Brawny will swap its iconic Brawny Man mascot with four powerful women—each of who is making a difference in her…

More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions

Cutwater shows you can win without entering a thing

CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell. That's…

For Key Brands, Georgia-Pacific Hires 4 New Agencies

Droga5, Martin, Deutsch, Cutwater join the company's roster

Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review. Joining G-P's creative roster are Droga5, which will handle Quilted Northern and Dixie;…

FCB West Wins Ghirardelli Chocolate

Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

Cutwater Wins Ariat Creative Account

Business previously had been in-house

Ariat International, the Union City, California maker of English riding and Western cowboy boots, has selected Cutwater as its lead creative agency after a review. The company had previously worked with…

Portrait: Cutwater

An agency that slices through the media clutter

Specs Who Founder, chief creative officer Chuck McBride (l.); president Christian Hughes What Advertising and digital communications agency Where San Francisco offices When Chuck McBride named his agency Cutwater, it was both a reminder…

Cutwater, S.F., Wins Fashion Account

First Agency for Trina Turk

Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's Cutwater as…

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