Custom Content Council | Adweek Custom Content Council | Adweek

Topic: Custom Content Council

Where Branded Content Dollars Are Going Publishing companies gain share, ad agencies shrink

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up…

December 3, 2013, 5:01 PM EST