Custom Content Council | Adweek Custom Content Council | Adweek
Advertisement

Topic: Custom Content Council

Type
Where Branded Content Dollars Are Going Publishing companies gain share, ad agencies shrink

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up…

December 3, 2013, 5:01 PM EST

Advertisement