Topic: Custom Content
Type
Native Ad Economics
How three publishers made custom advertising pay off
Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…
AdMedia: So, Here's the Deal for 2013
Poll shows media, agency execs foresee a healthy marketplace
Not robust, but healthy with more reasonable prices. That’s how leaders of marketing firms and media outlets view the 2013 marketplace for mergers and acquisitions, in a new poll from…
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