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Time Inc. Has Signed Its First Client for Watercooler Live Big push into native

Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad…

December 1, 2013, 9:58 PM EST

Native Ad Economics How three publishers made custom advertising pay off

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…

January 15, 2013, 6:03 AM EST

AdMedia: So, Here's the Deal for 2013 Poll shows media, agency execs foresee a healthy marketplace

Not robust, but healthy with more reasonable prices. That’s how leaders of marketing firms and media outlets view the 2013 marketplace for mergers and acquisitions, in a new poll from…

January 14, 2013, 12:09 AM EST

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