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Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Only 30 Percent of Brands' Pinterest Engagement Come From Own Pins Based on study by Digitas and Curalate

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely. Seventy percent…

April 30, 2013, 12:48 AM EDT

Pinterest, Twitter Step Up Their Analytics Games Both moves help third-party marketing developers

Social data can be as messy as a two-year-old. And most marketers are like new parents, still coming to grips with how to deal with social data and more importantly,…

March 13, 2013, 4:44 PM EDT

Pongr Picks Up Israeli Startup Sightec Acquisition allows image-recognition company to zero-in on brand images in UCG photos

As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them…

February 25, 2013, 8:00 AM EST

Curalate Pairs Pinterest, Instagram Analytics Also adds promotions tool for photo-sharing service

Over the past year or so, images have become social marketing’s breakout currency. Pinterest played a heavy role in that shift, as did Instagram’s surging popularity and its acquisition by…

February 19, 2013, 12:00 AM EST

Pinterest's Retail Problem As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…

February 4, 2013, 3:57 AM EST

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