Topic: Crystal Light

What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like?

Guess the flavor

From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors. Chalk it up to consumers “constantly looking for something…

Perky 'Trudy' Drives True Lemon Push

Roth Partners breaks first work for brand

A perky, energetic character named “Trudy” is central to Roth Partners’ first work for True Lemon, a natural lemon flavoring for water that’s looking to steal share from bigger players…

Crystal Light Prepares Women for Wet and Wild Adventures

Flaunt your bikini bod even after a plane crash

Crystal Light began airing a new spot by mcgarrybowen this week that swaps out the old theme, "Water your body," for a play on a different kind of wetness. The…