Topic: Crystal Light

What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like? Guess the flavor

From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors. Chalk it up to consumers “constantly looking for something…

August 4, 2013, 10:48 PM EDT

Perky 'Trudy' Drives True Lemon Push Roth Partners breaks first work for brand

A perky, energetic character named “Trudy” is central to Roth Partners’ first work for True Lemon, a natural lemon flavoring for water that’s looking to steal share from bigger players…

May 18, 2012, 5:24 AM EDT

Crystal Light Prepares Women for Wet and Wild Adventures Flaunt your bikini bod even after a plane crash

Crystal Light began airing a new spot by mcgarrybowen this week that swaps out the old theme, "Water your body," for a play on a different kind of wetness. The…

January 4, 2012, 11:12 AM EST