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Topic: Cruises

Royal Caribbean Fills Virtual Ship With Celebrities Kristin Chenoweth stars in 8-minute commercial from Mindshare

Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…

April 16, 2013, 12:50 PM EDT

Data Points: Summer Travel Americans tend to stay close to home in the summer, but come winter, overseas locales beckon

It’s no surprise that travelers depend on the Internet to research and plan vacations. According to data from Google, online query activity peaks in July, when searches for domestic travel-related…

July 11, 2012, 6:05 AM EDT

Royal Caribbean Crashes Tony Awards With Branded Segment It could have been worse, and has been

And now, a word from our sponsor … crammed awkwardly into the middle of the award show you're watching on TV. If you missed the latest mini-infomercial wedged between breathless…

June 14, 2012, 8:33 AM EDT

Carnival Cruise Lines Makes a Splash With Clever Out-of-Home Ads Slide into this fire-escape execution

Carnival Cruise Lines is no fish out of water when it comes to advertising on land. Check out the clever out-of-home work it's been doing lately, courtesy of ad agency…

June 1, 2012, 2:44 PM EDT

Wonderful Sea Beats Horrible Land in Ads for Carnival Cruises Only a fool would stay on shore

Carnival Cruise Lines has launched a new campaign titled "Land vs. Sea" via ad agency Arnold. Since many Americans are curbing their expenses by visiting places within driving distance, Carnival…

January 10, 2012, 2:39 PM EST

1912 Titanic Ad Fail: Set Sail to Europe on a Big Ship Today!

Advertising fails are rampant online in 2011. But they've been around in old media since, well, pretty much forever. For example: The On & True blog brings us this image…

August 9, 2011, 4:47 PM EDT

Royal Caribbean does the math in latest ads

Here are a couple of quirky ads for Royal Caribbean that take a holiday from the typical fun-in-the-sun cruise-ship imagery. The spots, by JWT New York, focus on just…

September 20, 2010, 1:21 PM EDT

Arnold crafts virtual aquariums for Carnival

Holy mackerel, Arnold's creative output is totally seaworthy lately. They've got the lure of advertising down pat. I don't mean to carp on it, but their campaigns reel you…

March 11, 2009, 1:42 PM EDT

Carnival dreams of a better, pantsless world

I saw this Carnival Cruise Lines poster from Arnold at a bus stop in Baltimore recently, and it cut right to the heart of me. I also dream of…

February 11, 2009, 8:15 AM EST

Carnival enlists fun director who directs fun

As part of its new campaign from Arnold, Carnival Cruises has introduced a "fun director," though he doesn't seem like much fun to me. This dude's tightly wound and intense,…

January 27, 2009, 9:36 AM EST

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