Crowdsourcing | Adweek
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Topic: Crowdsourcing

9 Ads That Could Spank the Competition in Pornhub's Amateur Advertising Contest (SFW) A few strokes of genius

"Do you have what it takes to be the Creative Director of the world's No. 1 adult website?" That's the ballsy challenge from Pornhub, which recently launched a contest to create…

March 26, 2014, 3:23 PM EDT

Lay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas Almost like they saw it coming

Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet. The latest round of Lay's "Do Us a Flavor" campaign, which…

February 7, 2014, 12:00 PM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

A Social Spin on Greeting Cards Open Me teams with Threadless to shake up a $4 billion industry

Ilya Pozin likes greeting cards, but he doesn’t like going to what he calls “the dreaded greeting card aisle at the store” to buy one. “You have all these horrible,…

October 21, 2013, 10:33 PM EDT

Lincoln Taps New Vimeo Creative Service Video platform looks to lure brands with talent

Outside the occasional trust-fund case, aspiring filmmakers are typically of the starving-artist variety until they get a significant break. That reality seems to play no small part in Vimeo's new…

April 23, 2013, 9:00 AM EDT

Scranton's ABC Affiliate Refuses to Run Dunder Mifflin Ad During the Oscars Once-fictional brand linked to NBC takes its business to Utica

It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot…

February 21, 2013, 5:57 PM EST

Dunder Mifflin's Super Bowl Spot Wages 'Paper War' Florida man gets $15,000 for creating ad

Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad. The…

January 31, 2013, 10:45 PM EST

Portrait: Poptip New York-based startup taps into a social data gold mine after change of direction

Specs Who (clockwise, from left) Founder Kelsey Falter, product engineer Andrew Bonventre and engineers Joy Tao and Steve Kaliski What Social polling startup Where New York offices Poptip’s six-month-old Twitter polling service, which already…

January 31, 2013, 6:53 AM EST

Dunder Mifflin to Air Super Bowl Spot in Scranton, Pa. (Yes, Really) Defictionalized brand crowdsourcing ad

How times have changed for Dunder Mifflin. The paper brand from The Office, which was defictionalized in 2011 when NBC teamed up with Quill (part of Staples) to market real…

January 15, 2013, 9:13 AM EST

No Liftoff (Yet) for Launchpad Splashy Red Bull crowdsourced marketing stunt starts strong, then goes radio silent

Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…

December 11, 2012, 6:14 AM EST

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