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Topic: Crowdsourcing

Wikipedia Tells Marketers and PR Reps to Come Clean Demands disclosure of conflicts

Wikipedia is getting tough on marketers that corrupt entries for brands, products and individuals. The site—whose content about every topic known to man is curated by an army of unpaid public…

June 16, 2014, 3:40 PM EDT

McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest Fear the teeth

Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side. Online marketplace DesignCrowd challenged its graphic design community to…

June 3, 2014, 10:45 AM EDT

JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years Wanted more of a millennial vibe

JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a…

May 20, 2014, 6:00 AM EDT

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

April 29, 2014, 11:20 AM EDT

9 Ads That Could Spank the Competition in Pornhub's Amateur Advertising Contest (SFW) A few strokes of genius

"Do you have what it takes to be the Creative Director of the world's No. 1 adult website?" That's the ballsy challenge from Pornhub, which recently launched a contest to create…

March 26, 2014, 3:23 PM EDT

Lay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas Almost like they saw it coming

Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet. The latest round of Lay's "Do Us a Flavor" campaign, which…

February 7, 2014, 12:00 PM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

A Social Spin on Greeting Cards Open Me teams with Threadless to shake up a $4 billion industry

Ilya Pozin likes greeting cards, but he doesn’t like going to what he calls “the dreaded greeting card aisle at the store” to buy one. “You have all these horrible,…

October 21, 2013, 10:33 PM EDT

Lincoln Taps New Vimeo Creative Service Video platform looks to lure brands with talent

Outside the occasional trust-fund case, aspiring filmmakers are typically of the starving-artist variety until they get a significant break. That reality seems to play no small part in Vimeo's new…

April 23, 2013, 9:00 AM EDT

Scranton's ABC Affiliate Refuses to Run Dunder Mifflin Ad During the Oscars Once-fictional brand linked to NBC takes its business to Utica

It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot…

February 21, 2013, 5:57 PM EST

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