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Topic: cross channel marketing

Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions

Sponsorship includes TV ad, YouTube takeover and more

Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year. The partnership—with Snickers returning as the "exclusive presenting partner"…

XAd Is Buying WeatherBug to Enhance Its Ad Targeting and Take Aim at IBM

The weather app has 20 million users

Location data player xAd has purchased WeatherBug, which is consistently one of the most downloaded weather mobile apps, per AppAnnie. WeatherBug has 20 million users, giving its new owner a fresh…

Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

How to make an impact

In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic?…

Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

The Lego Movie and Marvel are perfect examples

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality. Rupert…

A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal

Advertisers haven't signed on yet

One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded…

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Brands are buying into cross-platform advertising

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new…

JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series

Celebrity entrepreneur Bill Rancic hosts the show

The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of…

Quartz Is Launching Quartzy, an Email Newsletter Focused on Lifestyle and Travel

Shinola will be the first advertiser

Quartz—the young, inventive, versatile online publication that's built a massive following for its coverage of business and tech—is launching a weekly newsletter focused on culture, fashion, food, travel, art and…

AT&T and Time Warner's CEOs Explain the Benefits of Their $85 Billion Merger

Targeted advertising, 5G investment are likely outcomes

After a whirlwind weekend in which AT&T announced its $85 billion deal to acquire Time Warner, the companies' two CEO sat down to explain what it all means. In the megamerger,…

9 Eye-Opening Digital Marketing Stats From the Past Week

Emirates scores huge win with Casey Neistat; Facebook ads dip

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk…

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