Topic: cross-channel

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

Especially in the mobile-social era

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, a lot of logos. Just…

How Pandora Aims to Double Its Number of Relevant Ads With Cross-Device Data

Music service hones targeting with Krux

Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of…

Here Are 5 Things Marketers Want When Periscope Integrates More Deeply With Twitter

A Snapchat alternative is one of them

At Twitter's #VideoNow show for agencies last month, Periscope co-founder Kayvon Beykpour said he plans to further intertwine his mobile app with Twitter "very soon." Right now, when people employ his…

Sprite Wants Snapchat Users to Get More Friends Via Its Cans

Brazilian effort leans on Snapcodes

Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people…

Delta Faucet’s New Campaign Goes Heavy on Digital

#HappiMess focuses on UGC, social

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess.  In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real…