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Topic: CRM

If You're Into Man-on-Man Suckling, You've Come to the Right B-to-B Ad

Nourishment from customer service teat

Here's an ad that might make you question the nature of the Internet, who you are and what makes you happy. OK, maybe not all that, but it does touch…

Four Trends That Might Just Make Your CMO Obsolete

Experience marketing trumps brand marketing in reaching the most valuable customers

While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing,…

Acquiring a Social Agency Is Sounding Less Sexy by the Month

Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

Twitter's Tailored Audiences Program Gets More Targeted

New tools for brands to reach users

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today. Tailored Audiences launched last year, allowing marketers to retarget…

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice

David Norton is helping agencies be more informed

Specs Who David Norton New gig Evp, integrated customer engagements and analytics, MDC Old gig Chief marketing officer, Caesars Entertainment Age 45 So are you essentially setting up a data consultancy at MDC? My role is…

Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud

Shows difference between self-serve platforms and API partners

Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party…

Klout for Business Is Only First Step to a Serious Marketing Platform

Company could add social ad buying, customer data to product

Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…

Salesforce Takes Social Marketing Into the Cloud

Combines all-in-one platform with CRM

When Salesforce acquired social marketing software company Buddy Media in June for $689 million, the CRM giant’s execs said the resulting Salesforce Marketing Cloud—merging Buddy and Salesforce-owned social analytics firm…

Facebook Adopts Direct Marketing Tactics for Display Ads

Brands can now target user IDs, email addresses, phone numbers

Direct marketing often gets a bad rap. People don’t like talking about mailing lists and CRM if they can instead jaw on about this or that viral/disruptive/engaging/[insert jargon] campaign. But…

Miami Dolphins Connect Online, In-Stadium Loyalty

Working with TechStars alum CrowdTwist on program

NFL training camps are starting up this week. That means fans will start getting a better idea of how their teams might perform this season and what games they’ll want…

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