Topic: CRM

Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15, 2014, 12:35 AM EST

Twitter's Tailored Audiences Program Gets More Targeted New tools for brands to reach users

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today. Tailored Audiences launched last year, allowing marketers to retarget…

January 14, 2014, 2:37 PM EST

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice David Norton is helping agencies be more informed

Specs Who David Norton New gig Evp, integrated customer engagements and analytics, MDC Old gig Chief marketing officer, Caesars Entertainment Age 45 So are you essentially setting up a data consultancy at MDC? My role is…

October 27, 2013, 10:44 PM EDT

Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud Shows difference between self-serve platforms and API partners

Like the social advertising version of versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party…

April 23, 2013, 8:00 AM EDT

Klout for Business Is Only First Step to a Serious Marketing Platform Company could add social ad buying, customer data to product

Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…

March 20, 2013, 4:34 PM EDT

Salesforce Takes Social Marketing Into the Cloud Combines all-in-one platform with CRM

When Salesforce acquired social marketing software company Buddy Media in June for $689 million, the CRM giant’s execs said the resulting Salesforce Marketing Cloud—merging Buddy and Salesforce-owned social analytics firm…

September 19, 2012, 11:01 AM EDT

Facebook Adopts Direct Marketing Tactics for Display Ads Brands can now target user IDs, email addresses, phone numbers

Direct marketing often gets a bad rap. People don’t like talking about mailing lists and CRM if they can instead jaw on about this or that viral/disruptive/engaging/[insert jargon] campaign. But…

August 31, 2012, 4:18 PM EDT

Miami Dolphins Connect Online, In-Stadium Loyalty Working with TechStars alum CrowdTwist on program

NFL training camps are starting up this week. That means fans will start getting a better idea of how their teams might perform this season and what games they’ll want…

July 25, 2012, 3:58 PM EDT

Oracle Showcases Customer Experience Suite Result of internal R&D and 18 months' worth of acquisitions

Oracle has been on an acquisition tear over the last 18 months—most recently announcing deals for social marketing software company Vitrue and social intelligence firm Collective Insight. And last night,…

June 26, 2012, 2:07 PM EDT

Twitter Firehose Adds Fuel to Salesforce's Social Play Radian6 analyzing 400 million-plus tweets daily

Salesforce isn't playing around when it comes to social. Just over a week after announcing that it's buying social marketing software company Buddy Media, the CRM giant inked a deal with…

June 14, 2012, 2:09 PM EDT