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Rocket Fuel Revenue Grows by More Than 100% But still no profits at ad tech player

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater…

February 20, 2014, 6:44 PM EST

Rubicon Project Sets $100M IPO Plan Ad tech firm provides insight into profit potential

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms…

February 4, 2014, 4:54 PM EST

Criteo Dives Into In-App Ads Expands mobile ad offering

Criteo is bringing its display ad business to mobile apps, the company announced today. The advertising technology firm has been expanding its ability to target its banner ads across mobile for…

January 23, 2014, 9:00 AM EST

After Rocket Fuel, Criteo Carries on Ad Tech IPO Momentum Shares jump nearly 30 percent in public debut

Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month. Today, after seeing robust demand from investors to buy shares in its public offering, Criteo’s…

October 30, 2013, 2:39 PM EDT

Ad Targeters Are Laying the Groundwork for Visual Advertising Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

April 21, 2013, 11:38 PM EDT

Sources: Criteo Hires Bank for Imminent IPO French retargeter looking a $1 billion value; slim pickings for Rubicon

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm…

February 15, 2013, 12:02 PM EST

FBX Partner Rocket Fuel Rakes in $107 Million in 2012 Demand-side platform close to breaking even, says CEO

Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well. Criteo, BlueKai and Triggit have previously publicized their bottom lines. Demand-side…

January 17, 2013, 9:00 AM EST

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

December 17, 2012, 6:00 AM EST

Facebook's Dynamic Creative Ads Lead to More Clicks FBX partners AdRoll, TellApart see performance increases

This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX). Early results released last month were encouraging, with multiple partners…

October 9, 2012, 1:00 PM EDT

Criteo Nabs Nearly $40 Million Funding Round Retargeting firm downplays acquisition or IPO talk

Display retargeting company Criteo has been profitable since 2009, but that hasn’t kept it from raising extra cash on the side. In its latest round announced Tuesday, the New York…

September 25, 2012, 7:15 PM EDT

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