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Topic: Criteo

Publicis Groupe Buys Canada's Nurun

Pays $115 million for 14-year-old tech firm

Paris-based Publicis Groupe has acquired digital agency Nurun from Quebecor Media in a $115 million deal. Since its inception in 2000, Nurun has swiftly grown into one of the world's leading…

Publicis Groupe Looking to Buy Ad Tech Firm Criteo

Deal talk sends stock soaring

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent. Criteo…

Rocket Fuel Revenue Grows by More Than 100%

But still no profits at ad tech player

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater…

Rubicon Project Sets $100M IPO Plan

Ad tech firm provides insight into profit potential

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms…

Criteo Dives Into In-App Ads

Expands mobile ad offering

Criteo is bringing its display ad business to mobile apps, the company announced today. The advertising technology firm has been expanding its ability to target its banner ads across mobile for…

After Rocket Fuel, Criteo Carries on Ad Tech IPO Momentum

Shares jump nearly 30 percent in public debut

Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month. Today, after seeing robust demand from investors to buy shares in its public offering, Criteo’s…

Ad Targeters Are Laying the Groundwork for Visual Advertising

Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

Sources: Criteo Hires Bank for Imminent IPO

French retargeter looking a $1 billion value; slim pickings for Rubicon

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm…

FBX Partner Rocket Fuel Rakes in $107 Million in 2012

Demand-side platform close to breaking even, says CEO

Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well. Criteo, BlueKai and Triggit have previously publicized their bottom lines. Demand-side…

Amazon, Advertising's Sleeping Giant, to Awaken in 2013

E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

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