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Topic: Crispin Porter + Bogusky

1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B's First Velveeta Ad

Those timeless Shells & Cheese

Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta…

Vote for the Best GIFs of the Year From These 55 Insane Nominees

Baby goats, flapping turtles or Ron Swanson?

It's the moment you've been waiting for—the 2015.GIFYS. What are the .GIFYS, you might ask? They are, obviously, an awards show for the best animated GIFs on the Internet—as nominated by…

Can Kraft Macaroni & Cheese Market Itself As Healthful?

New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

FCB Returns to the Beer Business With Michelob Ultra Win

Fills the hole left by the exit of MillerCoors

FCB is back in the beer category after winning Michelob Ultra's North American account. The Interpublic Group shop, which lost longtime client MillerCoors in 2012, bested several finalists, including the MDC…

CP+B Lets Twitter Choose Its Office Music Through 'Subservient Speaker'

Stockholm outpost now taking requests

The Subservient Chicken may be long gone, but its spirit of unquestioning obedience lives on at one of the agencies that spawned it. Crispin Porter + Bogusky's staffers in Stockholm, Sweden,…

Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

Follow the instructions and find out

Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the…

Droga5 Wins Hotly Contested Sausage Pitch

Add Johnsonville to the brands the agency amassed this year

Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire. Johnsonville Sausage has selected the New York shop to handle its creative business after a review, Johnsonville has…

Crispin L.A. Gets a New Creative Chief

Kevin Jones shifts from Wieden + Kennedy

Crispin Porter + Bogusky has reached inside Wieden + Kennedy to fill its top creative role in Los Angeles. Kevin Jones, a creative director at Wieden in Portland, Ore., is joining…

Here's Who Gets What in Kraft's Agency Consolidation

Big windfall for Burnett, which adds 7 brands

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5. For example, Jell-O, a brand handled by one of the remaining…

A Look Inside the Media Plan of the Year Celebration

Adweek lauds winners at Digitas' cool party space

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek…

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