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Topic: Crispin Porter + Bogusky

Shops Reply to American Express Open RFP Boston consultancy Pile + Co. is managing search

The creative review for American Express' Open is in the early stages, with replies to the company's request for proposals due back this week. Media spending on the brand exceeded $36…

May 8, 2012, 7:38 PM EDT

Talent Wars Agencies are battling Silicon Valley for the best people. Here's how they can win

Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a…

April 30, 2012, 12:00 AM EDT

First Mover: Russ Klein Arby's CMO has to figure out fast food's future when consumers are hungry for freshness

Talk about the brand relaunch Arby’s is getting ready to start. I characterize it as a “rolling thunder” of activity since we’re setting a lot of things into motion while working…

March 20, 2012, 12:00 AM EDT

'Foodie' Crispin Porter Adds Applebee's Account Brand joins Arby's, Domino's, Kraft Mac & Cheese

Crispin Porter + Bogusky has become quite the food agency. Burger King is long gone but Domino's is still there, as is Kraft Macaroni & Cheese. And now, a week after…

March 1, 2012, 11:12 AM EST

Layoffs at Crispin Porter + Bogusky Industry shakedown continues

Layoffs in the advertising industry are continuing this month. On Thursday, Crispin Porter + Bogusky cut 43 of its roughly 900 employees. This move follows the Ogilvy Group's layoffs of nearly…

January 26, 2012, 1:36 PM EST

First Mover: Brian Skahan Publicis Modem's managing director on the lasting value of CES and the humble laptop

Given the changes in consumer technology, is CES still a must-attend event? Microsoft says this year is its last for exhibiting; Apple has never participated. The important part of it…

January 16, 2012, 12:37 AM EST

Lowe's Markham Takes Digital Post at Crispin New digital cd will work across the client list

Crispin Porter + Bogusky has filled a top creative role with Tom Markham, a veteran of Lowe who has worked primarily on Unilever. At Crispin, Markham has become the digital creative…

December 1, 2011, 6:57 AM EST

Decision Nears in Dick's Sporting Goods' Review Final pitches took place last week

A handful of contenders in Dick’s Sporting Goods’ search for a creative agency await a decision, following final presentations last week. The finalists include Anomaly, TBWA\Chiat\Day, and Crispin Porter + Bogusky.…

November 30, 2011, 2:07 PM EST

CP+B Touts Under Armour's Hoops Cred Agency helping company push sneaker line

Even though there may not actually be an NBA season this year, performance apparel company Under Armour is pushing hard to make its mark in the basketball footwear marketplace. Of…

October 28, 2011, 7:10 AM EDT

OgilvyWest Names CP+B Veterans CCOs Duo to oversee L.A., S.F. creative

Ogilvy & Mather has hired two of Crispin Porter + Bogusky’s high-level creatives to oversee work at its West Coast offices, Ogilvy announced Tuesday. Veteran CP+B executive creative directors James Dawson-Hollis…

October 26, 2011, 8:28 AM EDT

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