Advertisement

Topic: Crispin Porter + Bogusky

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up

JCPenney, Outback Steakhouse parent Bloomin' Brands seek media agencies

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new…

The 3 Reasons Why Infiniti Picked Crispin

Marketing chief Vincent Gillet explains his thinking

Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency. In…

Tech Brand's First Ad Shows How Romantic You Can Get With Some Outlets and a Smartphone

WeMo and CP+B's 'anniversary rig'

Can something as dry as smartphone-controlled appliances ever come across as romantic?  Gadget brand WeMo and Crispin Porter + Bogusky think so, and they've created a rather elaborate video to prove…

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency

Automaker spends $450 million in media annually

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.  Crispin, a unit of…

The Barbarian Group Fills Its Top Creative Post

Edu Pou shifts from Wieden + Kennedy in Amsterdam

The Barbarian Group has filled its top creative role with senior creative leader from Wieden + Kennedy. Edu Pou, head of creative innovation at W+K in Amsterdam, is now executive creative…

Sprint Down to 5 in Creative Search

Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

It's What You Do With Big Data That Counts

Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

Crispin Porter + Bogusky Will Bring Corona Beer to Brazil

One of three new accounts for local office

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle…

Who Do You Live For? MetLife Asked People on the Street, and the Results Are Quite Sweet

CP+B puts positive spin on a grim, dry topic

MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension. The answers are pretty much what you'd expect. People live…

Advertisement