Advertisement

Topic: Crispin Porter + Bogusky

The 3 Reasons Why Infiniti Picked Crispin Marketing chief Vincent Gillet explains his thinking

Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency. In…

October 29, 2014, 12:55 PM EDT

Tech Brand's First Ad Shows How Romantic You Can Get With Some Outlets and a Smartphone WeMo and CP+B's 'anniversary rig'

Can something as dry as smartphone-controlled appliances ever come across as romantic?  Gadget brand WeMo and Crispin Porter + Bogusky think so, and they've created a rather elaborate video to prove…

October 28, 2014, 10:07 AM EDT

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency Automaker spends $450 million in media annually

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.  Crispin, a unit of…

October 25, 2014, 9:02 AM EDT

The Barbarian Group Fills Its Top Creative Post Edu Pou shifts from Wieden + Kennedy in Amsterdam

The Barbarian Group has filled its top creative role with senior creative leader from Wieden + Kennedy. Edu Pou, head of creative innovation at W+K in Amsterdam, is now executive creative…

October 8, 2014, 3:43 PM EDT

Sprint Down to 5 in Creative Search Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

October 3, 2014, 5:07 PM EDT

It's What You Do With Big Data That Counts Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

September 29, 2014, 6:04 PM EDT

Crispin Porter + Bogusky Will Bring Corona Beer to Brazil One of three new accounts for local office

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle…

September 29, 2014, 5:15 PM EDT

Who Do You Live For? MetLife Asked People on the Street, and the Results Are Quite Sweet CP+B puts positive spin on a grim, dry topic

MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension. The answers are pretty much what you'd expect. People live…

September 9, 2014, 1:18 PM EDT

Boys & Girls Clubs Ad Evokes Fear Through Implied Dangers Uses emotional approach to court prospective donors

Boys & Girls Clubs of America took a new, more emotional approach in its latest campaign, created with Crispin Porter + Bogusky in Los Angeles. The ad explores the dangers that…

July 30, 2014, 1:30 PM EDT

Return to Rushmore: Best Buy's Back-to-School Ad Channels a Wes Anderson Classic Sadly, no Bill Murray

Wes Anderson's Rushmore was a clear inspiration for Best Buy's back-to-school spot, which, like the 1998 film, focuses on a student juggling an excess of extracurricular interests. Created by Crispin Porter…

July 25, 2014, 7:00 PM EDT

Advertisement