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Topic: Crispin Porter + Bogusky

Former Account Exec Returns to CP+B to Help the Agency's Biggest Office Handle Growth

Devin Reiter now part of managing director tandem

A former account executive at Crispin Porter + Bogusky is rejoining the company as managing director in Boulder to help the agency's largest office handle additional growth. Devin Reiter is returning…

Letter to the Editor: CP+B's Chuck Porter Clarifies Comment on Andrew Keller's Exit

Says Senecal quote was about processes, not people

There was an article written last week on Adweek.com about Andrew Keller leaving this agency that can use some clarification. Specifically, there was a quote from Lori Senecal to the effect…

Grey Gets Holiday Season and Pre-Super Bowl Campaigns for Best Buy

N.Y. agency prevails in review

Best Buy has selected Grey New York to handle two upcoming campaigns, one for its critical holiday sales season and the other supporting home theater offerings in January in the…

Andrew Keller Is Out at Crispin Porter + Bogusky After 5 Years as CEO

His roles were phased out after new global CEO's arrival

Andrew Keller is leaving Crispin Porter + Bogusky after the agency eliminated his roles as both executive creative director and CEO. Keller's exit follows the March appointment of Lori Senecal to…

Hotels.com Buried a Giveaway in the Fine Print of a TV Ad to Reward People Who Paused It

Aired for a week, but not on YouTube

Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys. For example, earlier this summer the booking site…

Why More Companies Today Are Embracing Wellness

'Ommm' comes to an office near you

Even Don Draper meditates. And when he does, the fictional ad titan comes up with a seminal feel-good commercial for Coca-Cola that teaches the world to sing in perfect harmony. Should…

The 5 Best Moments From This Year's AAF Hall of Fame Dinner

Lee Clow, Spike Lee and other honorees reflect on their careers

The annual American Advertising Federation Hall of Fame dinner this year was as earnest as it was funny, as inductees spoke as passionately about their families as their peers. In all,…

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

With each shift, a change in strategy

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster…

Ad of the Day: Meet Charles Schwab's New Intelligent, Nonhuman Pitchman

CP+B builds embodiment of the company's robo-adviser

Charles Schwab gets replaced by a robotic pitchman in Crispin Porter + Bogusky's new campaign introducing a digital platform called Schwab Intelligent Portfolios. A stylized, British-accented, boxy digital monitor has the…

Can Kraft Macaroni & Cheese Market Itself As Healthful?

New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

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