Topic: Crispin Porter + Bogusky
IDEA: After running the same Macaroni & Cheese ad campaign for a decade, Kraft shook things up in 2010, shifting the target from children to parents. "We needed to give…
The creative review for American Express' Open is in the early stages, with replies to the company's request for proposals due back this week. Media spending on the brand exceeded $36…
Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a…
You "like" brands on Facebook, but do they ever like you back? Not likely. But now, Kraft Macaroni & Cheese has done just that—with the help of an a cappella…
Old people are funny. They don't understand what's going on! This is an advertising truism going back to Clara Peller and beyond. Now, Kraft is getting in on the action,…
Old Navy continues to have its finger on the pulse of cutting-edge pop culture, following up its ad with '80s TV icon Mr. T with a new spot centered on…
Talk about the brand relaunch Arby’s is getting ready to start. I characterize it as a “rolling thunder” of activity since we’re setting a lot of things into motion while working…
I pity the fool who thinks Mr. T will ever go out of style—or that I would refrain from opening this story with the catchphrase of the aging '80s icon.…
Crispin Porter + Bogusky has become quite the food agency. Burger King is long gone but Domino's is still there, as is Kraft Macaroni & Cheese. And now, a week after…
Will Arnett does his Will Arnett thing in Crispin Porter + Bogusky's latest ad for Hulu that aired during last night's Academy Awards show, which might still be going on…
