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Topic: crisis management

What Johnson & Johnson and Lumber Liquidators Did Right—and Wrong—in Cancer Claim Responses

Tone matters

Two brands found themselves in hot water recently after their products were linked to cancer, and their reactions offer lessons in crisis response management. On Monday, Johnson & Johnson was ordered…

All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?

A bold, risky response to outbreaks

Today's announcement that Chipotle will temporarily close its entire system on Feb. 8 for a few hours of food safety training was only the latest development for a chain that's…

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL

Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

Clippers Try to Repair Brand With 'We Are One'

Team takes real-time steps toward recovery

The National Basketball Association has banned Los Angeles Clippers owner Donald Sterling for life in the aftermath of his racist rants, which were recorded and distributed to the world. And…

US Airways Won't Fire Anyone for Porno Tweet

'It was an honest mistake'

Give US Airways credit for not doing the knee-jerk thing most any other corporation would have done, instead circling the wagons while trying to make sense out of its pornographic…

Brazil's Unrest May Affect Social Media Marketers for a Year

Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

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