Topic: Crimson Tide

New Title Game Sponsorship Could Cost Up to $35 Million

IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

Southern Comfort

Dixie chic is giving regional titles like Southern Living a lift

Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend…