Topic: Crimson Tide
Type
New Title Game Sponsorship Could Cost Up to $35 Million
IEG, Kantar clients will pay twice as much to back 2015 college football championship
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…
Southern Comfort
Dixie chic is giving regional titles like Southern Living a lift
Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend…
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