Crimson Tide | Adweek
Advertisement

Topic: Crimson Tide

Type
New Title Game Sponsorship Could Cost Up to $35 Million IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

January 7, 2013, 5:17 PM EST

Southern Comfort Dixie chic is giving regional titles like Southern Living a lift

Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend…

October 16, 2012, 7:07 AM EDT

Advertisement