Crest | Adweek

Wieden, Beyond 'Halftime' A smash Super Bowl spot kicks off a winning season for much-admired Stumptown shop By Andrew McMains

It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something extraordinary—say, an…

December 10, 2012, 12:04 AM EST

P&G's Olympics Routine Goes Big on Digital Augmented reality gets surprisingly little action, though By Christopher Heine

If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good…

August 3, 2012, 7:07 PM EDT

Tide Suits Up With the NFL Procter & Gamble brand cleans up with the league’s 32 teams By Anthony Crupi

Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into…

April 25, 2012, 3:33 PM EDT

Emeril, Crest serve up a half-baked contest By Adweek Blogs

Crest Whitening Expressions, a line of four totally fun, flavored toothpastes, is having a video contest to come up with a new catchphrase, "something big" that captures the taste explosion…

September 17, 2008, 8:54 AM EDT

Topic: Crest