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Topic: credit card

Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity

How to bolster defenses and clean up the PR mess

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands. Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can…

Finally, a Japanese Ad That's Both Surprising and Surprisingly Awesome

Smashing role for 22-year-old actress

Japanese ads, as a rule, are hard to predict. But while most of them just seem odd for the sake of being odd, this commercial has a twist anyone can…

Gotham Preps First Ads for Citi AAdvantage

Outdoor/online effort coming in early 2013

Gotham is developing its first campaign for the Citi AAdvantage credit card as the bank and airline restore a lead agency model for their joint brand. In recent years, the companies…

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