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Topic: Creativity

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

How Innovation and Integration Continue to Shape the Future of Marketing

New brand-based Clio jury weighs more than 600 submissions

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury…

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

You just have to know where to look

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand…

Why You Should Be Ready to Talk About Data This Year at Cannes

Insight-informed creativity will drive brand conversations

Data is arguably the most disruptive force in digital advertising today. But even more than that, it represents the biggest opportunity for marketers this year because it means delivering more…

Why Juries Must Become More Diverse for Industry Awards to Be Truly Legitimate

Small, but bold changes should reflect changing society

Is it a coincidence that both the entertainment and advertising industries are facing a diversity crisis on their awards juries? Probably not. Both of these industries, which champion and celebrate…

How the 'Beautiful Integration' of Data and Content Will Be the Future of Marketing

Kargo CEO on dynamic personalization for consumers

brightcove.createExperiences(); In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly…

Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015

Don't overbook, and watch your glass of rosé

Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes…

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

House of Cards’ Beau Willimon Talks About How the Hit Show Came to Be

A team full of rebels

Before Beau Willimon created the American version of House of Cards, Web TV (not including YouTube) was largely made up of network program outtakes—or worse, discards. But the writer behind…

John Hegarty's 5 Most Provocative Thoughts About Creativity

'Bollocks to failure,' says the BBH co-founder

John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. And with that comes many honors, like getting inducted into the American Advertising Federation Hall…

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