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Topic: Creativity

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

House of Cards’ Beau Willimon Talks About How the Hit Show Came to Be

A team full of rebels

Before Beau Willimon created the American version of House of Cards, Web TV (not including YouTube) was largely made up of network program outtakes—or worse, discards. But the writer behind…

John Hegarty's 5 Most Provocative Thoughts About Creativity

'Bollocks to failure,' says the BBH co-founder

John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. And with that comes many honors, like getting inducted into the American Advertising Federation Hall…

Agencies and Cannes Judges Say Less Is More for Mobile

IAB study on creativity offers best practices

Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive…

Why the New Union Contract Is Good for Everyone

The SAG-AFTRA pact

While the advertising industry’s new contract with SAG-AFTRA is still awaiting approval by rank and file members, agencies and talent alike should be closely considering how it is already remaking…

Gore Promax Speech Emphasizes Creativity

Current TV co-founder also talks climate change

In his keynote speech this evening at PromaxBDA: The Conference (for entertainment marketing professionals), Al Gore took the opportunity to tip his hat to creativity. “I’m happy to be talking to…

Ha, stupid creatives with their stupid jargon

Amusing video by Joseph Pelling, a freelance animator and illustrator in London. Bring your idea rocket with its huge wings, laser guns and comfortable chairs to your next meeting. Via…

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