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Topic: Creativity

John Hegarty's 5 Most Provocative Thoughts About Creativity 'Bollocks to failure,' says the BBH co-founder

John Hegarty is an advertising icon, as co-founder and creative leader of Bartle Bogle Hegarty. And with that comes many honors, like getting inducted into the American Advertising Federation Hall…

April 7, 2014, 8:46 AM EDT

Agencies and Cannes Judges Say Less Is More for Mobile IAB study on creativity offers best practices

Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive…

June 17, 2013, 10:00 AM EDT

Why the New Union Contract Is Good for Everyone The SAG-AFTRA pact

While the advertising industry’s new contract with SAG-AFTRA is still awaiting approval by rank and file members, agencies and talent alike should be closely considering how it is already remaking…

May 27, 2013, 9:56 PM EDT

Gore Promax Speech Emphasizes Creativity Current TV co-founder also talks climate change

In his keynote speech this evening at PromaxBDA: The Conference (for entertainment marketing professionals), Al Gore took the opportunity to tip his hat to creativity. “I’m happy to be talking to…

June 28, 2011, 9:53 PM EDT

Ha, stupid creatives with their stupid jargon

Amusing video by Joseph Pelling, a freelance animator and illustrator in London. Bring your idea rocket with its huge wings, laser guns and comfortable chairs to your next meeting. Via…

November 11, 2009, 11:21 AM EST

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