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How to Market Rémy Martin V on $2 Million a Year Rémy Cointreau seeks an agency for the spirits brand

The projected media budget is modest but a new creative assignment from Rémy Martin represents an interesting strategic challenge: how do you market a clear spirits brand in the U.S.,…

September 25, 2013, 5:29 PM EDT

A Growing Zipcar Contacts Creative Shops Company dangles global assignment

How does a niche brand with big aspirations attract a global agency? Such is the high hurdle before Zipcar, a largely domestic car sharing service that, through acquisitions, has expanded its…

June 12, 2012, 5:46 PM EDT

Southwest Airlines' Review Enters Final Stages Carrier is rethinking positioning after gobbling up AirTran

Southwest Airlines’ search for strategic and creative help has reached the final four stage. The remaining contenders, which sources identified as TBWA\Chiat\Day in Playa del Rey, Calif.; Deutsch LA in Marina…

April 9, 2012, 7:41 PM EDT

Add Staples to the List of Restless Retailers Like others, chain seeks creative help

The restlessness among retailers remains unrelenting. Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas for…

November 30, 2011, 5:27 PM EST

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