Topic: creative search

With New Commissioners, MLB and the NBA Rethink Their Marketing

Baseball closes in on an agency as basketball takes in final pitches

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.  MLB is further…

CarMax Eyes 3 Shops for Its Creative Business

Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

OppenheimerFunds' Search for an Agency Takes an Unusual Turn

Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

How to Market Rémy Martin V on $2 Million a Year

Rémy Cointreau seeks an agency for the spirits brand

The projected media budget is modest but a new creative assignment from Rémy Martin represents an interesting strategic challenge: how do you market a clear spirits brand in the U.S.,…

A Growing Zipcar Contacts Creative Shops

Company dangles global assignment

How does a niche brand with big aspirations attract a global agency? Such is the high hurdle before Zipcar, a largely domestic car sharing service that, through acquisitions, has expanded its…

Southwest Airlines' Review Enters Final Stages

Carrier is rethinking positioning after gobbling up AirTran

Southwest Airlines’ search for strategic and creative help has reached the final four stage. The remaining contenders, which sources identified as TBWA\Chiat\Day in Playa del Rey, Calif.; Deutsch LA in Marina…

Add Staples to the List of Restless Retailers

Like others, chain seeks creative help

The restlessness among retailers remains unrelenting. Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas for…