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Topic: creative review

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Legacy Shifts Its Creative Account to 72andSunny New agency succeeds Arnold on the business

The Legacy Foundation has shifted its creative business to 72andSunny. The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending…

February 25, 2014, 12:46 PM EST

2 Shops Chase Estée Lauder's Global Creative Account Selection in the search is expected next month

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment…

February 21, 2014, 4:08 PM EST

Reebok Names a New Lead Creative Shop Venables Bell succeeds DDB

Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media…

February 19, 2014, 1:16 PM EST

Kao USA Launches Creative Review Splits with Kirshenbaum Bond Senecal

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen.…

February 14, 2014, 9:50 AM EST

Pork Board Hires a Multicultural Shop República prevails in a review

The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge. The Miami-based shop will create ads designed to reach Hispanics, African-Americans and…

February 13, 2014, 11:21 AM EST

Reebok Is Close to Naming a New Lead Agency Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources…

February 11, 2014, 7:18 PM EST

Arby's Finds a New Lead Agency Fallon succeeds Crispin

Arby's has found a new lead agency. Fallon has landed creative responsibilities on the fast food chain after a review, Arby's has confirmed. The other finalists were The Martin Agency and…

January 21, 2014, 9:59 AM EST

DDB and Wells Fargo Split After 18 Years 4 finalists chase the bank's creative business

DDB’s long tenure on Wells Fargo bank has ended. The agency has worked on the brand since 1995. But with two other Omnicom Group shops—BBDO and TBWA\Chiat\Day—reaching the final round of…

December 31, 2013, 12:23 PM EST

Legacy Picks 5 Creative Finalists Incumbent Arnold is out after 13 years

After 13 years with Arnold, the Legacy anti-tobacco group is moving on. The longtime strategic and creative agency for Legacy failed to reach the final round of the organization's creative review,…

December 23, 2013, 11:09 AM EST

Arnold Nabs PUR's Creative Account Succeeds TBWA\C\D on the business

PUR, the water-filtration device with a relatively new owner, now has a new lead creative agency. Arnold in Boston has landed the brand's creative business after a review. Annual media spending…

December 20, 2013, 10:15 AM EST

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