Topic: creative review
Can Arnold win its fourth pitch in four weeks? The Havas agency, which is on a mcgarrybowenesque roll, awaits a decision in Southwest Airlines' creative review after landing the creative accounts…
The creative review for American Express' Open is in the early stages, with replies to the company's request for proposals due back this week. Media spending on the brand exceeded $36…
Two shops remain in the hunt for Walgreens’ creative account, with another round of presentations expected this month. Sources identified the finalists as GSD&M in Austin, Texas, and the Chicago office…
Kohler Co. has found a new home. The New York office of Arnold has won the home-fixture company’s creative business after a review. The assignment includes traditional and digital advertising that…
Southwest Airlines isn't lacking in choice for agencies. At least eight shops have advanced to the visitation round of the airline's creative review. Airline marketing executives chose the shops based on their…
Don’t be fooled by its name. Southwest Airlines is a big national player and, with its $1 billion acquisition of AirTran, will begin to start flying to Mexico and the…
Four shops have advanced to the final round of Cablevision’s search for an agency to craft image ads for its Optimum brand. This week, Cablevision executives will brief the shops. Final…
Product-focused, transaction-orientated advertising apparently isn’t moving the needle enough for Cablevision’s Optimum brand. The cable giant is now seeking a broader brand image campaign to distinguish Optimum—which offers digital TV, digital…
The four shops vying to succeed Mullen as Panera Bread’s lead creative agency vary in size, but they have one thing in common: none are in New York. That’s by design…
McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies. The region encompasses New York City, the lower Hudson…
