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Topic: creative agency

3 Things Kiss Taught Me About Marketing

Iconic band knew how to rock brand storytelling

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face…

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

4 Things Agencies of Record Can Do to Survive the Trend of 'Projectization'

Countering piecemeal client assignments

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece.…

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech

Advances like VR are radically changing creative process

The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek published a story about the uptick in West Coast agencies building…

This Chicago Agency’s ‘Seamless’ Marketing Strategies Get Big Results

Upshot’s clients include Google, Kraft and New Balance

Specs Who (L. to r.) Account management evp Ellen Slauson; creative services evp Brock Montgomery; CEO, president Brian Kristofek What Creative agency Where Chicago Upshot is known as "The Seamless Marketing Agency"—yes, it's trademarked—producing…

Droga5 Found Its Newest Client, NRG Energy, Through Old-Fashioned Matchmaking

WME's sports unit made the connection

Droga5's deal with William Morris Entertainment continues to pay dividends. WME's 49 percent investment in the agency has led to choice creative projects for WME clients like Dwayne "The Rock" Johnson.…

The Martin Agency Replaces Cool Whip with Hummus

As Kraft brand leaves, Sabra arrives

Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads. Martin, a…

Claudine Cheever Crosses Over to a Media Shop

Creative shop vet takes new role at MediaVest

Yet another creative agency leader has crossed over to a media shop. Claudine Cheever, who has spent her entire ad career at creative players like Ogilvy & Mather, Goodby, Silverstein &…

McCann Erickson Is Cigna's New Lead Creative Agency

OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

This New York Anti-Agency Helps Clients Like HP Do Good in the World

Also has worked for the Clinton Global Initiative

Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency Where New York Societal change…

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