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Topic: creative account

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

After Losing Absolut, TBWA Lands Another of Its Owner's Wine Brands

Kenwood Vineyards is shop's fifth piece of Pernod Ricard

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod…

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

Iconic shoe brand will celebrate its centennial in 2016

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.  The…

Leo Burnett Wins Pitch for Marshalls' Creative Account

Retailer spends $95 million in media annually

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls'…

LendingTree Hires Grey San Francisco to Expand the Brand's Message

Leaves Merkley after review

LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with…

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

Contenders for the company's media business will pitch next

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest,…

TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months

Adds Hearts on Fire after review

Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 million. The…

Massage Envy Trades Hometown Agency for San Francisco Shop

Venables, Bell + Partners snaps up creative business

Some wins are more satisfying than others. But you'd love to be the planner leading research on Venables, Bell + Partners' newest account. Why? Because it's a chain known as Massage…

Travelers Hires a New Lead Creative Agency

TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

American Cancer Society Exec Hires a Shop She Worked With at Wrigley

DDB succeeds The Martin Agency

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30…

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