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Topic: creative account

Massage Envy Trades Hometown Agency for San Francisco Shop

Venables, Bell + Partners snaps up creative business

Some wins are more satisfying than others. But you'd love to be the planner leading research on Venables, Bell + Partners' newest account. Why? Because it's a chain known as Massage…

Travelers Hires a New Lead Creative Agency

TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

American Cancer Society Exec Hires a Shop She Worked With at Wrigley

DDB succeeds The Martin Agency

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30…

Golden Corral Finds Its Lead Agency in Maine

The VIA Agency prevails in 3-horse race

Golden Corral has completed its search. The VIA Agency is the new lead creative agency for the casual dining chain, according to sources. The independent shop in Portland, Maine, prevailed in a pitch against…

Macy's Shifts Its Multicultural Account to a New Shop

Annual media spending is around $40 million

Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The…

Steve Stoute's Agency Will Now Work on the NBA

Translation wins pitch for league's creative business

Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships. So, while Stoute's Translation agency beat R/GA and Goodby, Silverstein…

This Diet Brand Wants a New Agency Just in Time for New Year's Resolutions

Slim Fast looks for creative lead

Slim Fast is talking to agencies about taking on creative responsibilities for the weight-management company's products. The business had been handled by The Bull-White House, New York, until the brand was…

4 Agencies Fight for Johnsonville Sausage

Brand spends $30 million in media annually

Johnsonville Sausage is in the late stages of a creative review, with incumbent Cramer-Krasselt defending against three rivals, sources said. Source identified the other finalists as Fallon, Droga5 and Crispin Porter +…

OppenheimerFunds' Search for an Agency Takes an Unusual Turn

Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

SS+K Preps First Ads for FreshDirect

Brand shifts from DiMassimoGoldstein

SS+K is launching its first work for FreshDirect since landing the food delivery brand's creative business. The ads, which break Monday and will appear on trains and outdoor kiosks, use the…

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