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DDB Adds Another Mars Brand Royal Canin arrives sans pitch

Gum, candy and now pet food. DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst,…

July 24, 2014, 3:18 PM EDT

Deutsch L.A. Lands Pizza Hut Second agency shift in past year

Deutsch, Los Angeles, becomes Pizza Hut’s third lead creative agency in the past year, replacing mcgarrybowen Chicago which had inherited the Yum brand just last fall from The Martin Agency. Deutsch…

July 17, 2014, 4:04 PM EDT

American Eagle Outfitters Hires a New Agency Translation succeeds Arnold as creative lead

American Eagle Outfitters has shifted its creative business to Translation.  The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus…

June 27, 2014, 4:24 PM EDT

Papa John's Finds a New Lead Creative Agency Grey succeeds Zimmerman on the business

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The…

February 24, 2014, 12:14 PM EST

Infiniti Launches Global Creative Review Incumbent TBWA is defending

Nissan is reviewing global creative responsibilities for its luxury Infiniti brand, an Infiniti representative has confirmed. Worldwide media spending on the brand was not immediately available. In the U.S. alone last…

December 6, 2013, 5:57 PM EST

Edible Arrangements Shifts to New Shops Creative, media accounts land at Richards, Horizon

Edible Arrangements has turned over its creative and media agency relationships. Succeeding Stern Advertising on the creative business is The Richards Group in Dallas. At the same time, Horizon Media in…

August 8, 2013, 2:29 PM EDT

Kirshenbaum Bond Senecal Wins Simmons Account Mattress business comes after a review

Simmons Bedding Co. has hired Kirshenbaum Bond Senecal + Partners as its new lead creative agency. The selection came after a three-month review in which there were two other finalists: The…

July 22, 2013, 1:28 PM EDT

The Philly Cream Cheese Agency Shift Took a While Roberts + Langer DDB had pursued the brand since the fall

Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The meetings began…

June 13, 2013, 1:23 PM EDT

Mcgarrybowen Gets a Toehold Into P&G Shift takes bite out of Kaplan Thaler's business

Procter & Gamble’s shift of the Aussie creative account to mcgarrybowen takes a bite out of Publicis Kaplan Thaler’s P&G business, but the agency still handles a litany of the…

August 2, 2012, 3:00 PM EDT

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