Topic: Creative
Grok has added a homeopathic cold remedy to its account mix. The Zicam creative assignment came after a review in which there were four other finalists. Grok succeeds Cramer-Krasselt on the…
Steve Chavez, the executive creative director for Buick at Leo Burnett Detroit, is taking over as the agency’s General Motors ecd. He replaces Peter McHugh, who is leaving the agency. McHugh,…
Victors & Spoils, the controversial crowdsourcing resource positioned as an alternative to ad agencies, is teaming up with Havas, the parent of those more traditional shops like Euro RSCG, soon…
In the wake of Target’s split with Wieden & Kennedy in January, Deutsch L.A. has received creative assignments from the Minneapolis-based retailer. The nature of the projects could not be…
Expedia.com has selected 180 L.A. as its creative agency, replacing The Martin Agency, which was hired by the online travel site in 2009. Omnicom’s 180 beat Goodby, Silverstein & Partners and…
Lyle Tick has appointed Mullen as the lead for Grey Goose’s global creative business, his first change as the new head vodka marketer for Bacardi Global Brands. The Interpublic agency succeeds…
The Bermuda Department of Tourism has selected Fuseideas as its new agency of record for North American marketing for the period of April 1, 2012 through March 31, 2013. Fuseideas prevailed…
Overlooked in the three-martini Madison Avenue lunching of TV’s fictional Sterling Cooper agency is arguably a more intoxicating story: the creative revolution that upended the New York City ad industry…
In the domains of media, marketing and technology, to be merely young and successful isn’t so remarkable. But to be influential—seriously influential—is something else altogether: to imagine the truly new…
Michael Allen, the managing partner and president of 180 Los Angeles, is the agency’s new global chief executive officer. He succeeds the agency’s remaining co-founder, Chris Mendola, who will continue…
